Student work created with the objective of using only text in a campaign to create an image/illusion. Spotify: Behind the Lyrics is a service provided by Spotify to listeners that allows them to see the meaning behind the lyrics. This series consists of 3 type portraits created in Illustrator manipulated letter by letter.
SCADDY Award: Gold - Art Direction
SCADDY Award: Judge’s Choice
TREK: Commuter Campaign
A brand revamp from a previous student work created. The previous objective was to create engaging ads using text only. This campaign was built to expand the brand’s mobile and social platform as well as show my copy capabilities.
C-Port City Magazine Concept
As part of an introductory class for Graphic Design, We were prompted to create an original magazine/publication concept. The focus of C-Port Magazine is to open up the inner city more to the public and enlighten them.
New Balance campaign focusing on modernizing the brand’s stereotype. Student work created with the objective to use vivid color/imagery.
A full circle campaign created. The objective was to re-imagine/revamp a brand that has possibly lost sight of its image. This campaign includes print, outdoor, social media and app concepting.
Yankee Candle: Halloween
Created using Cinema 4D and Illustrator, This campaign focuses on the Limited Edition scents produced by Yankee Candle. The Campaign objective was to produce work that used non-traditional text.
NY Las Vegas Casino
Student work demonstrating the ability to create a full ad entirely out of illustrated aspects. All vector image designs and hand written typefaces.
Student work created to demonstrate use of mobile and outdoor advertising. Mockups of a potential product app and product service to make moms lives easier. Downy Mobile Delivery service of laundry with app tracking. Full Case Study available via HERE.
Basic experimentation with Cinema 4D for student work. Use of MoText, Lighting and animation of cameras.